JB
Jennifer Black
11quotes
Quotes by Jennifer Black
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Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.
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That's a pretty sizeable reduction, and it appears to be working. So they knew that to be right, they had to be very, very right.
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Coach is one of the few ageless brands. Their customer could be my mother, who is 75, or a girl who is 12, going on 13. There aren't many brands you can say that about. They have a lot of opportunity ahead.
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The store design offers a higher-end, inspirational feel; however the price points are moderate.
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These colors don't have a universal appeal and completely alienated their core baby-boomer customer,
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Knowing how she won the 2004 race and lost in a re-count by 22 votes; one never forgets the pain.
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Here you've got a situation where there is an opportunity for so many stores, and it suits a wide array of customers.
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